BRINGING companies FUTURE FORWARD WITH STRATEGY
LEADING WITH STRATEGY
Strategic foresight is the most effective tool companies can use to stay agile and thrive in a world of uncertainty. By looking at the client’s business, the brand, the market landscape and applying design thinking, we can gain insight, draw a more accurate picture of the situation, and make a plan forward to give a competitive edge.
Evelyn has worked directly with brands and businesses to translate foresight into strategic decision-making tools - equipping clients with cultural insights, trends information, strategic implications and solutions that enable them to navigate change and chart a course for the best way forward towards success.
This strategy-led approach leans on cultivating both human and data-driven intelligence using research methodologies to future-proof businesses for long-term sustainability.
sTRATEGY OFFERINGS
BRAND STRATEGY
Help clients define their brand framework by determining their value proposition, distilling their brand personality, conducting a gap analysis, then creating a brand strategy as a roadmap for success today, and safeguarding shifts that will happen tomorrow.
design VISIONING & TOOLKITS
Gives clients the vision and tools to inspire and direct their internal design teams and creative partners, translating trend insights into practical guides for developing new products, services and experiential outcomes. Charrettes and vision briefs are utilized to bring clarity, collaboration and momentum to projects.
PLACEMAKING VISIONS
Exercising placemaking - defining retail, amenity and public art programming - to deliver cultural and commercial value to places in which people live, work, play and gather. Outcomes are connected communities that are thoughtful and considered and have ties to historical and future resilient contexts that give a sense of place.
Image credit: Al-Jawad Pike Architecture
TRENDS RESEARCH
Allows clients to have a better understanding of the market, target demographic, historical context, and cultural pulse of their business or organization. Insights into trends can be a crucial competitive parameter by enabling clients to gain more clarity in the market landscape and future-proof their organization for success.
A CASE STUDY
COROMANDEL ON CAMBIE
Coromandel Properties have five projects along the Cambie Corridor with an assortment of product offerings - from rental, co-housing, luxury to mixed-use developments. Utilizing the Design Strategy Approach, the key problem identified was "how do you unify the properties with multiple ownership, at different locations, with every product offering available?" and "how to differentiate from the competition?"
Through the Design Strategy Process, we went through two charrettes with Coromandel's executive team that brought ownership, Marketing, Development and Sales teams together. The deliverable was a comprehensive vision brief that highlighted a clear positioning strategy, a compelling brand story that linked the Cambie story with Coromandel's brand ethos, architectural and interior design look and feel, and programming concepts to connect all five projects.
Project Credit: Coromandel on Cambie project contracted through Black Chamber Studio
Image Credits: Project images were used during my time at different companies and have sited individually. These images are not owned by me and are used only for the communication of ideas for design intent only. If you know an image source, please let me know and I will credit it accordingly.