product & brand development | ROLLER SHADE collection

shades of art

The design collaboration with Hunter Douglas Hospitality puts art onto Roller Shades, combining form and function to transform windows into a new focal point of the room. Led by creative director, Evelyn Sum, the vision for the five collections-The New Romantic, L’Automiste, The Cubo-Futurist, The Minimalist and The New Realism-span artistic genres, from the elegant sensibilities of Baroque lace to the movement and ease of expressionist brush strokes.

The campaign involved everything from the tagline, logo and packaging design, art direction of the two marketing videos, swag, website and tradeshow booth design.

ACCOLADES

“Best New Product” at the Hospitality Design Expo in Las Vegas.

“Best of 2011” by Interior Design Magazine